I create brands, customer experiences & sustainable businesses. I'm community-driven, I think people first. Rely on tech and data for all work. And embrace "phygital" as enriching extension of both worlds, across senses and channels.

Here is some of what I built.  

From exciting vision to effective execution: the secret to my work lies in owning the process end-to-end.

But all too often, that's not how organisations are set up. The people with the great concept hand over nothing but slides. And the people with the execution power are neither strategists nor storytellers.

To support teams at critical junctions I founded birdland. We're a select team of operational experts that can run your business, plug and play. Because I know it takes both the brain and all hands on deck to make magic happen.