Quarters

The majority shareholder tasked me to consult on a new direction for Quarters, the biggest global co-living provider. The company had come under pressure, and was now hit by Covid19. After 3 months, I stepped in as Co-CEO to lead the restructuring towards a set-up wherein it could break even and attract a buyer. I helped shepherd the team through furloughs, layoffs and major changes in leadership. We closed down the unprofitable business in the US and sold the profitable EU entity with a new positioning to Habyt.

I steered the Tech team and People&Culture most closely, and took over Strategy & Customer Experience. Also reporting to me where the teams for Architecture & Design, Brand and Marketing.

• Developed a new vision, business and brand strategy, identifying stabile 
 markets, new target groups and clear USPs.
• Strengthened the company through a new organisational set-up and expert 
hires, building a leaner yet more senior team.
• Digitalised the entire customer journey (B2C and B2B).
• Redefined the product offer, optimising for profitability and faster growth.
• Restructured business and pricing to grow additional revenue streams
• Introduced a membership model, bookable services and up-selling options.
• Relaunched tech with an ambitious roadmap, building a property 
management system and boosting the consumer App - the two key USPs.
• Drove down costs and drastically increased efficiency in Performance.

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