I'm a Marketer with business acumen, and an experienced leader of teams across all business functions. I have built and restructured a range of organisations. Set up the Innovation Units for premium car companies. And got the once in a decade chance to relaunch and rebuild an iconic brand: MINI.

A journalistic background made me a strong storyteller; I learned the ropes of strategic positioning and stakeholder management as the spokeswoman of the Audi Board. I then built my career at the intersection of customer experience, tech and sustainability.

I'm passionate about bringing together powerful (aka diverse) teams.

I founded birdland to help innovative companies build their brand, set their organisation up for growth and steer their business through times of consolidation and expansion.