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Location
Berlin
Scope
Came in as team of Interim CMO & CSO and Interim VP Communications. Built the Marketing Organisation.
The Co-CEOs of the preeminent global femtech company asked me to help lift the company to the next level right after achieving two milestones: FDA clearance of their new birth control method and closing a growth round. I stepped in to create an organisation set up for growth and strengthen the team. I set up a renewed brand & marketing strategy to increase MRR, take on the Clue Birth Control market launch, and identified the next product features to conquer adjacent key markets.